2007 CEMMP Reception Dinner at The Sie Residence 1
2007 CEMMP Reception Dinner at The Sie Residence 2
Chinese Executive Media Management Program Awards Ceremony 1
Chinese Executive Media Management Program Awards Ceremony 2
The Chinese Executive Media Management Program (CEMMP) includes intensive in-classroom training at The Cable Center and corporate briefings in Denver. This part of the program consists of course work in business planning, management, marketing and marketing research, accounting and financial analysis, and leadership development. The curriculum also incorporates material on the structure, legal regulatory framework, and competitive landscape of the cable marketing place in the United States. The capstone experience in the Denver portion of program is a comprehensive business plan presentation. While in Denver, the participants will receive corporate briefings and have on site visits with Comcast, Starz Encore Group, Liberty Global, and Echostar. This years fellows are from: State Administration of Radio, Film and Television, CCTV, China International Television Corporation, Encore International and Ministry of Information Industry. This program has been developed by The Cable Center and is financed through the Anna and John J. Sie Foundation.
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